Citi is hiring for the position of Business Analytics Analyst in Bangalore, India. Candidates with a Bachelor’s degree are eligible to apply for this position. The complete information, eligibility criteria, and requirements are provided below.
Job Description:
| Company Name | Citi |
| Position | Business Analytics Analyst |
| Qualifications | Bachelor’s Degree |
| Batch | Any Batch |
| Experience | 0 – 2 (Years) |
| Location | Bangalore, India |
Key Responsibilities:
- Addresses important strategic concerns for Retail Bank products and offers practical global market and consumer data. It also has a thorough understanding of the campaign management domain, KPIs, ROI, and channels.
- Ad-hoc analytic requests, campaign performance analysis, and providing advice on how to make campaigns more profitable fall under this responsibility.
- Utilises tools like Hive, Python, Excel, etc. to analyse both internal and external customer data to find opportunities across the retail bank customer lifecycle.
- Evaluates consumer online and offline behaviour and offers recommendations for improving the targeting approach.
- A/B and Multi-variate test analysis, communication of findings, and recommendation-making are done to boost marketing effectiveness and promote budget optimisation.
- In charge of forecasting campaign/product performance for both short- and long-term cohorts, supported by data and business justifications.
- To increase sales and growth for Retail Bank products and to have an impact on decisions based on data behaviour, work closely with the Marketing, Pricing, and Decision Management departments.
- As the knowledge owner for customer and market data, advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development).
Eligibility Criteria:
- Bachelor’s degree in a quantitative discipline or graduate degree.
- 0-2 years of work experience in marketing research, statistical or data analysis (or academic equivalent).
Preferred skills:
- Good verbal and written communication abilities, as well as the capacity to collaborate with partners from various fields and team members
- Adept at using Python and Hive/SQL to manage and manipulate data.
About Company:
Citi’s mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world’s toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.
How To Apply?
- First, read through all of the job details on this page.
- Scroll down and press the Click Here button.
- To be redirected to the official website, click on the apply link.
- Fill the details with the information provided.
- Before submitting the application, cross-check the information you’ve provided.
