Paytm is hiring for the position of Digital Marketing Associate in Mumbai, India. Candidates with Any Graduate/ Post Graduate are eligible to apply for this position. The complete information, eligibility criteria, and requirements are provided below.
Job Description:
| Company Name | Paytm |
| Position | Digital Marketing Associate |
| Qualifications | Any Graduate/ Post Graduate |
| Batch | 2018/ 2019/ 2020/ 2021/ 2022/ 2023/ 2024 |
| Experience | Freshers (0 – 2 Years) |
| Location | Mumbai (Work From Home) |
Key Responsibilities:
- Work closely with the business teams & content team to develop digital marketing plans for amplification of events and categories.
- Implement platform, email and social media marketing plans for key events and categories.
- Implement various optimization techniques for continued improvement in digital marketing performance.
- Create and maintain analysis reports that point towards shortcomings in previous campaigns; design new campaigns based on inputs from these reports and make recommendations following new releases and trends.
- Deep dive into numbers from different digital marketing tools to bring out meaningful and actionable insights.
- Effectively manage budgets across all digital marketing operations.
Eligibility Criteria:
- Any Graduate/ Post Graduate
Preferred skills:
- Prior hands-on experience in campaign management on digital ad platforms including Facebook ads, Google Adwords and LinkedIn.
- A thorough understanding of Google Analytics and other digital marketing analytical tools.
- Hands-on experience in email marketing tools such as Mailchimp and Clevertap.
- A thorough understanding of different email marketing strategies such as drip campaigns, follow-up campaigns, etc.
- An obsession with numbers and a keen eye for trends backed by relevant numbers.
- Strong written and oral communication skills.
- Experience working in startups or other face paced environments.
About Company:
Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag and Paytm Postpaid – Buy Now, Pay Later.
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