Paytm is hiring for the position of Business Analyst in Noida, India. Candidates with a Bachelor’s Degree are eligible to apply for this position. The complete information, eligibility criteria, and requirements are provided below.
Job Description:
| Company Name | Paytm |
| Position | Business Analyst |
| Qualifications | B.E. or B.Tech |
| Experience | Freshers/ Experienced |
| Location | Noida, India |
Key Responsibilities:
- Build and maintain automated dashboards and business intelligence (BI) reports to monitor key product and revenue metrics.
- Develop advanced SQL queries to analyze large datasets and generate actionable business insights.
- Analyze product usage, conversion funnels, customer retention, and feature adoption to identify growth opportunities.
- Conduct A/B testing, cohort analysis, and customer segmentation to evaluate product and marketing campaign performance.
- Monitor and optimize digital marketing performance metrics, including Customer Acquisition Cost (CAC), Return on Investment (ROI), Click-Through Rate (CTR), and conversion rates.
- Translate business and product-related questions into structured analyses and provide data-driven recommendations to stakeholders.
Eligibility Criteria:
- Bachelor’s degree in B.E. or B.Tech from a reputed engineering institute.
- Relevant experience in Product Analytics, Management Consulting, Business Strategy, or Sales and Marketing Analytics roles.
- Strong proficiency in SQL for large-scale data analysis, data extraction, and reporting.
- Hands-on experience with business intelligence (BI) tools such as Apache Superset, Tableau, Power BI, or Looker.
- Strong understanding of product analytics, marketing metrics, conversion funnels, and experimentation frameworks.
- Familiarity with digital marketing platforms such as Google Ads and Meta Ads Manager.
- Prior experience in AdTech or MarTech ecosystems is preferred but not mandatory.
About Company:
Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag and Paytm Postpaid – Buy Now, Pay Later.
How To Apply?
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