YASH Technologies is hiring for the position of Business Analyst – Market Research in Hyderabad, India. Candidates with a Bachelor’s/ Master’s Degree are eligible to apply for this position. The complete information, eligibility criteria, and requirements are provided below.
Job Description:
| Company Name | YASH Technologies |
| Position | Business Analyst – Market Research |
| Qualifications | Bachelor’s/ Master’s Degree |
| Experience | 1-3 (Years) |
| Location | Hyderabad, India |
Key Responsibilities:
- Contribute to the planning and execution of marketing campaigns across multiple platforms, ensuring consistency and effectiveness.
- Conduct market research and analysis to identify customer needs, preferences, and trends, and provide insights to enhance marketing strategies.
- Assist in the creation and optimization of marketing collateral such as brochures, presentations, and website content to effectively communicate the company’s value proposition.
- Collaborate with cross-functional teams to ensure messaging alignment and maintain brand coherence.
- Use analytical tools to monitor and evaluate marketing performance, delivering actionable insights to improve future initiatives.
- Support the organization and coordination of promotional events, trade shows, and conferences to boost brand awareness and generate leads.
Required Technical/Functional Competencies:
Content Creation:
- Ability to create basic marketing materials such as brochures, flyers, and social media posts using standard tools and templates.
Corporate Branding:
- Basic understanding of corporate branding concepts, including brand guidelines, identity, positioning, and equity.
- Ability to maintain brand consistency across marketing materials.
Digital Marketing:
- Basic knowledge of the B2B marketing ecosystem, particularly within the technology industry.
- Familiarity with digital marketing concepts such as SEO, SMM, and email marketing.
- Ability to execute basic campaigns using standard tools and platforms.
Market Research and Analysis:
- Understanding of basic research methods such as surveys, focus groups, and competitive analysis.
- Ability to conduct basic research using standard tools and techniques.
Social Media Marketing:
- Understanding of major social media platforms and content scheduling.
- Ability to create engaging posts and monitor basic performance metrics.
Field Marketing:
- Basic knowledge of field marketing activities including event coordination and on-site logistics.
- Ability to create simple promotional materials for events and conduct prospecting activities using standard tools.
- Initial understanding of the Lead-to-Closure cycle and sales process, with the ability to collaborate with sales and support teams.
Marketing Automation:
- Basic understanding of marketing automation tools and platforms.
- Ability to set up simple automated workflows and email campaigns.
SEO:
- Basic understanding of keyword research concepts such as search volume, competition, and relevance.
- Ability to conduct keyword research using standard tools.
Service Line Marketing:
- Basic knowledge of service line marketing for technologies (e.g., SAP, Data, Cloud, Infrastructure).
- Understanding of positioning, messaging, and basic market analysis.
- Ability to create marketing materials and develop a basic understanding of the Lead-to-Closure cycle and sales processes.
Required Behavioral Competencies:
Accountability:
- Takes ownership of tasks, ensures accuracy of work, and meets deadlines.
- Seeks clarity by asking questions about potential gaps in ownership.
Agility:
- Demonstrates openness to new ideas and perspectives that benefit the organization.
Collaboration:
- Actively participates in team activities and engages with others to achieve shared goals.
Customer Focus:
- Prioritizes meeting and exceeding customer expectations by delivering quality work within timelines.
Communication:
- Communicates effectively in both written and verbal forms with clear, well-organized thoughts.
- Practices open and honest communication across all levels.
Drive for Results:
- Exhibits a proactive “can-do” attitude and willingness to go beyond expectations to achieve targets.
Certifications:
- Digital Marketing Certification
- Social Media Marketing Certification
- SEO Certification
- Google Analytics Certification
About Company:
YASH Technologies is a consulting-led transformation partner with a proven track record of helping customers address their current and prospective digital transformation challenges. Recognized as “Large enough to transform and small enough to care,” our customer-centricity and robust value systems have helped us earn the trust of our clients globally and enabled us to be the “Digital Partner of choice” of 75+ global F500 companies. We combine battle-tested consulting, technology, advisory, and outsourcing services capabilities “Glocally” with a consultative & value-centric approach to enable clients to achieve unprecedented performance and revenue growth at optimized costs.
How To Apply?
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- Scroll down and press the Click Here button.
- To be redirected to the official website, click on the apply link.
- Fill the details with the information provided.
- Before submitting the application, cross-check the information you’ve provided.
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