American Express is hiring for the position of Business Analyst – Data Analytics in Gurgaon, India. Candidates with a Bachelor’s or Master’s Degree are eligible to apply for this position. The complete information, eligibility criteria, and requirements are provided below.
Job Description:
| Company Name | American Express |
| Position | Business Analyst – Data Analytics |
| Qualifications | Bachelor’s/ Master’s Degree |
| Batch | 2018/ 2019/ 2020/ 2021/ 2022/ 2023/ 2024 |
| Experience | Freshers/ Experienced |
| Location | Gurgaon, India (Hybrid) |
Key Responsibilities:
- Define, design, build, and implement analytical solutions for all stages of a Direct Mail campaign, from lead generation to product selection and performance measurement.
- Develop data segmentation and optimization strategies to target profitable prospects with the appropriate product and incentive through Direct Mail.
- Work with Marketing teams to establish a disciplined test and learn strategy, set goals and forecasts for the channel, and drive data-driven strategy changes and personalization initiatives.
- Collaborate with Decision Science and Capabilities teams to manage, guide, and develop analytical solutions and models that enhance targeting efficiency in Direct Mail campaigns.
- Partner closely with cross-functional teams across Marketing, Decision Science, Capabilities, Finance, GIO, and CFR to achieve program objectives.
Eligibility Criteria:
- Possess an advanced degree in a quantitative field, such as Finance, Engineering, Mathematics, or Computer Science.
- Demonstrate strong programming skills, with preferred experience in Big Data programming languages (Hive, Spark), Python, and SQL.
- Have experience in processing and handling large datasets, with a basic understanding of data science as an added advantage.
- Exhibit the ability to work effectively in a dynamic, cross-functional environment, maintaining strong attention to detail.
- Possess excellent communication skills, with the ability to engage, influence, and motivate partners to drive collaboration and alignment.
Preferred skills:
- Display strong analytical and conceptual thinking skills to solve unstructured and complex business problems and articulate key findings to senior leaders and partners in a clear and concise manner.
- Have basic knowledge of statistical techniques, including hypothesis testing, regression, t-tests, and chi-square tests.
About Company:
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day.
How To Apply?
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