Pearson is is hiring for the position of Social Media & Web Marketing Executive across India. Candidates with Any Graduate or Post Graduate are eligible to apply for this position. The complete information, eligibility criteria, and requirements are provided below.
Job Description:
| Company Name | Pearson |
| Position | Social Media & Web Marketing Executive |
| Qualifications | Any Graduate/ Post Graduate |
| Batch | Any Batch |
| Experience | Freshers/ Experienced |
| Location | Work From Home (Remote) |
Key Responsibilities:
- Collaborate with B2B and D2C campaign teams to identify opportunities for incorporating paid social strategies in support of campaigns across the UK and Europe.
- Consider and align social plans with the success metrics of broader campaigns to ensure cohesive and impactful strategies.
- Manage and implement the organic social media calendar for B2B and D2C, working closely with marketing and insights stakeholders.
- Execute end-to-end paid social campaigns for both B2B and D2C audiences, spanning various platforms such as Meta, LinkedIn, TikTok, and YouTube.
- Create and brief social assets, ensuring creative consistency across both organic and paid platform presences.
- Conduct performance analysis, deriving actionable recommendations for optimization and informing the development of future campaigns.
- Monitor and share social media trends and industry insights, exploring new opportunities to effectively reach target audiences.
- Provide support to teams across other paid media channels, including display, PPC, and Google Shopping.
- Manage the upload of HTML-coded marketing copy for new products to the product data system, applying semantic HTML and best practice SEO principles for clarity and accessibility.
- Collaborate with colleagues to support product description data feeds, developing a detailed understanding of drivers within the product data system to ensure timely and accurate dissemination of information to customers.
- Undertake various activities on a less frequent basis to support seasonal initiatives and business needs.
Eligibility Criteria:
- Proficient in developing and implementing paid social media campaigns across various platforms such as Meta, LinkedIn, TikTok, and YouTube, with experience in utilizing Social Media martech and collaborating with suppliers.
- Demonstrated strong project management and collaboration skills.
- Skilled in extracting and analyzing performance analytics for diverse social media platforms.
Preferred skills:
- Proficient in generating diverse social media assets, including moving and static images, videos, and animations.
- Hands-on experience in deploying display, PPC, and Google Shopping ads.
- Demonstrated expertise in maintaining product information on e-commerce platforms.
- Familiarity with the best practices in applying semantic HTML.
About Company:
At Pearson, our purpose is simple: to add life to a lifetime of learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c.20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It’s who we are.
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