redBus is hiring for Executive – Brand Marketing | Apply Now!

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redBus is hiring for the position of Executive – Brand Marketing in Bangalore, India. Candidates with Bachelor’s/ Master’s Degree are eligible to apply for this position. The complete information, eligibility criteria, and requirements are provided below.

Job Description:

Company NameredBus
PositionExecutive – Brand Marketing
QualificationBachelor’s/ Master’s Degree
Batch2018/ 2019/ 2020/ 2021/ 2022/ 2023
ExperienceFreshers (0 – 1 Years)
LocationBangalore, India

Key Responsibilities:

  • Execute customer lifecycle campaigns on owned media for the Brand team, overseeing one or more Lines of Business (LOBs) – redBus, rYde, and redRail.
  • Manage end-to-end execution and rollout of Customer Lifecycle Management (CLM) marketing campaigns for the India market, International markets, and New Lines of Business.
  • Define the Events structure for marketing automation tools, collaborating with the tech/product team for events configuration.
  • Possess mandatory knowledge of working with marketing automation tools such as MoEngage and Clevertap.
  • Configure, validate, and report on campaigns within marketing automation tools. Formulate CLM strategy, including content, frequency, and touchpoints, for both new and existing segments.
  • Optimize targeting, communication, and channels for existing and new campaigns.
  • Analyze Campaign, Business, Source, Event, GA, and other relevant data to identify opportunities for improving CLM performance and propose new customer segments.
  • Manage Adhoc CLM marketing campaigns across Push, Mail, WhatsApp, and SMS channels.
  • Extract customer data through SQL queries from Automation tools and data servers for data analysis and campaign execution.
  • Track customer loyalty metrics and campaign metrics at both weekly and daily levels.
  • Manage relationships with multiple external vendors and agencies for the execution and analysis of CLM campaigns.

Eligibility Criteria:

  • Possess a Bachelor’s or Master’s Degree in Computer Application and Marketing.

Preferred skills:

  • Strong proficiency in SQL (mandatory) and practical familiarity with Python (preferred).
  • Exceptional analytical skills with a natural focus on detail.

About Company:

We are the world’s largest online bus ticketing platform built in India. It’s an exciting journey to constantly dabble with ideas that transform bus travel for millions; the 8 million happy customers we’ve served so far and many more to come. We’re proud to be a part of go-MMT group (NASDAQ: MMYT). redBus has morphed into an Indian multinational with footprint in Singapore, Malaysia, Indonesia, Colombia, Peru and expanding into other geographies.

How To Apply?

  • First, read through all of the job details on this page.
  • Scroll down and press the Click Here button.
  • To be redirected to the official website, click on the apply link.
  • Fill the details with the information provided.
  • Before submitting the application, cross-check the information you’ve provided.

Apply Link: Click Here

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