redBus is hiring for the position of Executive – Brand Marketing in Bangalore, India. Candidates with Bachelor’s/ Master’s Degree are eligible to apply for this position. The complete information, eligibility criteria, and requirements are provided below.
Job Description:
| Company Name | redBus |
| Position | Executive – Brand Marketing |
| Qualification | Bachelor’s/ Master’s Degree |
| Batch | 2018/ 2019/ 2020/ 2021/ 2022/ 2023 |
| Experience | Freshers (0 – 1 Years) |
| Location | Bangalore, India |
Key Responsibilities:
- Execute customer lifecycle campaigns on owned media for the Brand team, overseeing one or more Lines of Business (LOBs) – redBus, rYde, and redRail.
- Manage end-to-end execution and rollout of Customer Lifecycle Management (CLM) marketing campaigns for the India market, International markets, and New Lines of Business.
- Define the Events structure for marketing automation tools, collaborating with the tech/product team for events configuration.
- Possess mandatory knowledge of working with marketing automation tools such as MoEngage and Clevertap.
- Configure, validate, and report on campaigns within marketing automation tools. Formulate CLM strategy, including content, frequency, and touchpoints, for both new and existing segments.
- Optimize targeting, communication, and channels for existing and new campaigns.
- Analyze Campaign, Business, Source, Event, GA, and other relevant data to identify opportunities for improving CLM performance and propose new customer segments.
- Manage Adhoc CLM marketing campaigns across Push, Mail, WhatsApp, and SMS channels.
- Extract customer data through SQL queries from Automation tools and data servers for data analysis and campaign execution.
- Track customer loyalty metrics and campaign metrics at both weekly and daily levels.
- Manage relationships with multiple external vendors and agencies for the execution and analysis of CLM campaigns.
Eligibility Criteria:
- Possess a Bachelor’s or Master’s Degree in Computer Application and Marketing.
Preferred skills:
- Strong proficiency in SQL (mandatory) and practical familiarity with Python (preferred).
- Exceptional analytical skills with a natural focus on detail.
About Company:
We are the world’s largest online bus ticketing platform built in India. It’s an exciting journey to constantly dabble with ideas that transform bus travel for millions; the 8 million happy customers we’ve served so far and many more to come. We’re proud to be a part of go-MMT group (NASDAQ: MMYT). redBus has morphed into an Indian multinational with footprint in Singapore, Malaysia, Indonesia, Colombia, Peru and expanding into other geographies.
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