EY is hiring for the positions of Social Media Analyst in Bangalore, India. Candidates with a Graduate/ Post Graduate are eligible to apply for this position. The complete information, eligibility criteria, and requirements are provided below.
Job Description:
| Company Name | EY |
| Position | Social Media Analyst |
| Qualifications | Any Graduate/ Post Graduate |
| Batch | 2018/ 2019/ 2020/ 2021/ 2022/ 2023 |
| Experience | 0 – 2 (Years) |
| Location | Bangalore, India |
Key Responsibilities:
- Publish content on social media channels.
- Ensure content is planned and scheduled accurately in EY social media management tool.
- Work with onshore teams to implement and monitor social media campaigns.
- Assist with the management of social media advertising strategies for channels.
- Report on paid and organic campaigns performance and prepare monthly content performance reports.
- Evaluate social media marketing data and ROI for key stakeholders.
- Schedule and publish content on the employee advocacy platform, report on performance, manage user licenses, report on user activity.
- Analyze and report on competitor’s social media channels and content flow.
- Execute social listening activities by identifying keywords and creating Topic Profiles for listening to both brand and competitor mentions, analyze data, and convert data into insightful reports.
- Develop interactive dashboards and reports for the business.
- Analyze results to identify whitespace, trends, monitor current events and influencers.
- Identify insights and trends by connecting the dots across data from various sources such as social listening and data intelligence reporting.
- Work on daily monitoring and engagement of the EY accounts and escalate potential brand reputational issues.
- Establish and maintain effective working relationships with peer groups and key internal stakeholders.
Eligibility Criteria:
- Outstanding written and oral communications skills in English, a generous aptitude to learn the organization’s pattern of communication.
- Demonstrate ability to manage social listening projects from start to finish.
- Experience with social media tools (e.g., Meltwater, Sprinklr, Hootsuite, etc.); knowledge of Sprinklr is a plus.
- Strong data-analytical and problem-solving skills and the ability to translate data into actionable business insights.
- Strong data visualization skills.
- Knowledge of social and digital media research & analytics.
Preferred skills:
- MS Office – Word, PowerPoint, Excel
- Social media tools – Sprinklr, Hootsuite, Brandwatch, Meltwater
- Experience in dashboard creation (Tableau, Power BI) is a plus.
About Company:
EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.
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