Cadence is hiring for the position Marketing Data Analyst in Bangalore, India. Candidates with Bachelor’s/ Master’s Degree/ MBA are eligible to apply for this position. The complete information, eligibility criteria, and requirements are provided below.
Job Description:
| Company Name | Cadence |
| Position | Marketing Data Analyst |
| Qualifications | Bachelor’s/ Master’s Degree/ MBA |
| Batch | 2019/ 2020/ 2021/ 2022/ 2023/ 2024 |
| Experience | Freshers/ Experienced |
| Location | Bangalore, India |
Key Responsibilities:
- Advanced Data Analysis: Perform in-depth data analysis using advanced tools and techniques to derive actionable insights that inform strategic marketing decisions.
- Dashboard and Report Development: Create and maintain dynamic dashboards and reports using Tableau or similar data visualization tools to track and analyze key marketing metrics and trends.
- Cross-functional Collaboration: Work closely with marketing, IT, and other departmental teams to identify data requirements and deliver solutions that enhance marketing performance and customer experience.
- Campaign Performance Monitoring: Leverage tools such as Adobe Analytics and Google Analytics to track marketing campaign performance and provide optimization insights.
- Customer Experience Optimization: Utilize Adobe Target to personalize and enhance customer interactions based on data-driven insights.
- Data Quality Assurance: Perform thorough data cleaning, preprocessing, and validation to ensure data accuracy, integrity, and reliability.
- Predictive Modeling and Statistical Analysis: Apply advanced statistical methods and predictive modeling techniques to forecast trends and inform marketing strategies.
- Industry Trend Analysis: Monitor and analyze industry trends to identify opportunities for improving data analysis methodologies and marketing strategies.
Eligibility Criteria:
- Technical Proficiency: Expertise in SQL, Tableau, Adobe Analytics, Adobe Target, GA4, and Excel for data analysis and visualization.
- Analytical Expertise: Demonstrated experience in marketing-related data analysis with the ability to transform raw data into actionable strategic insights.
- Communication Skills: Exceptional ability to present complex data findings clearly and effectively to non-technical stakeholders.
- Attention to Detail: Strong focus on precision and accuracy in data handling, processing, and analysis.
- Project Management: Proven ability to manage multiple projects in a fast-paced environment while effectively prioritizing tasks.
- Problem-Solving Skills: Advanced problem-solving capabilities, especially in addressing challenges related to marketing and website data.
Preferred Skills:
- Statistical Analysis Expertise: Knowledge and experience in statistical analysis and predictive modeling techniques.
- Educational Background: Advanced degree in data science, marketing, or a related field such as BE, BTech, ME, MTech, or MBA.
About Company:
Cadence is a pivotal leader in electronic systems design, building upon more than 30 years of computational software expertise. The company applies its underlying Intelligent System Design strategy to deliver software, hardware and IP that turn design concepts into reality. Cadence customers are the world’s most innovative companies, delivering extraordinary electronic products from chips to boards to complete systems for the most dynamic market applications, including hyperscale computing, 5G communications, automotive, mobile, aerospace, consumer, industrial and healthcare. For eight years in a row, Fortune magazine has named Cadence one of the 100 Best Companies to Work For.
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