Citi is hiring for the position of Officer Business Analytics/ KYC Analyst in Bangalore, Chennai, India. Candidates with a Bachelor’s degree are eligible to apply for this position. The complete information, eligibility criteria, and requirements are provided below.
Job Description:
| Company Name | Citi |
| Position | Officer Business Analytics/ KYC Analyst |
| Qualifications | Bachelor’s Degree |
| Batch | 2019/ 2020/ 2021/2 022/ 2023/ 2024 |
| Experience | Freshers (0 – 2 Years) |
| Location | Bangalore, Chennai, India |
Key Responsibilities:
- Lead analytics initiatives aimed at enhancing customer engagement within the Retail Bank business by promoting relevant cross-sell and upsell products.
- Design and execute Design of Experiments (DOEs) to gain profound insights into customer responses to new offers and outreach channels, emphasizing the delivery of appropriate products at the right time.
- Deliver actionable market and customer insights to address strategic inquiries regarding Retail Bank products, encompassing campaign management, Key Performance Indicators (KPIs), Return on Investment (ROI), and channels.
- Identify emerging market trends and potential shifts to foster adaptability and implement strategic alterations in customer engagement approaches.
- Evaluate campaign performance, handle ad-hoc analytic requests, and formulate recommendations for enhancing campaign profitability.
- Utilize Hive, Python, Excel, and other tools to analyze both external and internal customer data across the Retail Bank customer lifecycle, identifying areas for improvement.
- Assess online/offline customer behavior to offer insights and suggestions for refining targeting strategies.
- Analyze A/B and Multivariate tests, communicate findings, and provide actionable recommendations to enhance campaign efficiency and optimize budgets.
- Forecast campaign/product performance for short-term and long-term cohorts, supported by comprehensive data analysis and business justifications.
- Collaborate closely with Marketing, Pricing, and Decision Management teams to drive revenue and foster growth for Retail Bank products, leveraging insights derived from customer data.
- Serve as a subject matter expert on customer and market data, offering guidance to other marketing functions such as e-commerce, online/offline advertising, brand, and product development.
Eligibility Criteria:
- Possess a Bachelor’s degree in a quantitative discipline or hold a graduate degree.
Preferred skills:
- Have 0-2 years of professional experience in marketing research, statistical analysis, or data analysis (or equivalent academic experience).
- Demonstrate effective communication skills, both verbal and written, and the ability to collaborate with cross-functional partners and team members.
- Proficient in managing and manipulating data using Python, Hive, and SQL.
About Company:
Citi’s mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world’s toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.
How To Apply?
- First, read through all of the job details on this page.
- Scroll down and press the Click Here button.
- To be redirected to the official website, click on the apply link.
- Fill the details with the information provided.
- Before submitting the application, cross-check the information you’ve provided.
