{"id":6245,"date":"2023-11-14T07:25:06","date_gmt":"2023-11-14T07:25:06","guid":{"rendered":"https:\/\/merademyjobs.com\/?p=6245"},"modified":"2023-11-14T07:25:07","modified_gmt":"2023-11-14T07:25:07","slug":"redbus-is-hiring-for-executive-brand-marketing-apply-now","status":"publish","type":"post","link":"https:\/\/merademyjobs.com\/index.php\/2023\/11\/14\/redbus-is-hiring-for-executive-brand-marketing-apply-now\/","title":{"rendered":"redBus is hiring for Executive &#8211; Brand Marketing | Apply Now!"},"content":{"rendered":"\n<p><strong>redBus<\/strong> <strong>is hiring for the position of <strong>Executive &#8211; Brand Marketing<\/strong><\/strong> <strong>in Bangalore<\/strong>, <strong>India. Candidates with Bachelor\u2019s\/ Master\u2019s Degree\u00a0are eligible to apply for this position. The complete information, eligibility criteria, and requirements are provided below.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Job Description:<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Company Name<\/strong><\/td><td><strong>redBus<\/strong><\/td><\/tr><tr><td><strong>Position<\/strong><\/td><td><strong><strong>Executive &#8211; Brand Marketing<\/strong><\/strong><\/td><\/tr><tr><td><strong>Qualification<\/strong><\/td><td><strong>Bachelor\u2019s\/ Master\u2019s Degree<\/strong><\/td><\/tr><tr><td><strong>Batch<\/strong><\/td><td><strong>2018\/ 2019\/ 2020\/ 2021\/ 2022\/ 2023<\/strong><\/td><\/tr><tr><td><strong>Experience<\/strong><\/td><td><strong>Freshers (0 &#8211; 1 Years)<\/strong><\/td><\/tr><tr><td><strong>Location<\/strong><\/td><td><strong>Bangalore<\/strong>, <strong>India<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Key Responsibilities:<\/h2>\n\n\n\n<ul>\n<li>Execute customer lifecycle campaigns on owned media for the Brand team, overseeing one or more Lines of Business (LOBs) \u2013 redBus, rYde, and redRail.<\/li>\n\n\n\n<li>Manage end-to-end execution and rollout of Customer Lifecycle Management (CLM) marketing campaigns for the India market, International markets, and New Lines of Business.<\/li>\n\n\n\n<li>Define the Events structure for marketing automation tools, collaborating with the tech\/product team for events configuration.<\/li>\n\n\n\n<li>Possess mandatory knowledge of working with marketing automation tools such as MoEngage and Clevertap.<\/li>\n\n\n\n<li>Configure, validate, and report on campaigns within marketing automation tools. Formulate CLM strategy, including content, frequency, and touchpoints, for both new and existing segments.<\/li>\n\n\n\n<li>Optimize targeting, communication, and channels for existing and new campaigns.<\/li>\n\n\n\n<li>Analyze Campaign, Business, Source, Event, GA, and other relevant data to identify opportunities for improving CLM performance and propose new customer segments.<\/li>\n\n\n\n<li>Manage Adhoc CLM marketing campaigns across Push, Mail, WhatsApp, and SMS channels.<\/li>\n\n\n\n<li>Extract customer data through SQL queries from Automation tools and data servers for data analysis and campaign execution.<\/li>\n\n\n\n<li>Track customer loyalty metrics and campaign metrics at both weekly and daily levels.<\/li>\n\n\n\n<li>Manage relationships with multiple external vendors and agencies for the execution and analysis of CLM campaigns.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Eligibility Criteria:<\/h2>\n\n\n\n<ul>\n<li>Possess a Bachelor&#8217;s or Master&#8217;s Degree in Computer Application and Marketing.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Preferred skills:<\/h2>\n\n\n\n<ul>\n<li>Strong proficiency in SQL (mandatory) and practical familiarity with Python (preferred).<\/li>\n\n\n\n<li>Exceptional analytical skills with a natural focus on detail.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">About Company:<\/h2>\n\n\n\n<p>We are the world&#8217;s largest online bus ticketing platform built in India. It\u2019s an exciting journey to constantly dabble with ideas that transform bus travel for millions; the 8 million happy customers we\u2019ve served so far and many more to come. We\u2019re proud to be a part of go-MMT group (NASDAQ: MMYT). redBus has morphed into an Indian multinational with footprint in Singapore, Malaysia, Indonesia, Colombia, Peru and expanding into other geographies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How To Apply?<\/h2>\n\n\n\n<ul>\n<li>First, read through all of the job details on this page.<\/li>\n\n\n\n<li>Scroll down and press the&nbsp;<strong>Click Here<\/strong>&nbsp;button.<\/li>\n\n\n\n<li>To be redirected to the official website, click on the apply link.<\/li>\n\n\n\n<li>Fill the details with the information provided.<\/li>\n\n\n\n<li>Before submitting the application, cross-check the information you\u2019ve provided.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Apply Link:\u00a0<a href=\"https:\/\/www.redbus.in\/careers\/jobsdesc?jobid=a64f57fb85b183\" target=\"_blank\" rel=\"noreferrer noopener\">Click Here<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>redBus is hiring for the position of Executive &#8211; Brand Marketing in Bangalore, India. Candidates with Bachelor\u2019s\/ Master\u2019s Degree\u00a0are eligible to apply for this position. The complete information, eligibility criteria, and requirements are provided below. Job Description: Company Name redBus Position Executive &#8211; Brand Marketing Qualification Bachelor\u2019s\/ Master\u2019s Degree Batch 2018\/ 2019\/ 2020\/ 2021\/ 2022\/&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[1,7,30],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/merademyjobs.com\/wp-content\/uploads\/2023\/11\/Merademy-1-2023-11-14T120625.682.png","_links":{"self":[{"href":"https:\/\/merademyjobs.com\/index.php\/wp-json\/wp\/v2\/posts\/6245"}],"collection":[{"href":"https:\/\/merademyjobs.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/merademyjobs.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/merademyjobs.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/merademyjobs.com\/index.php\/wp-json\/wp\/v2\/comments?post=6245"}],"version-history":[{"count":1,"href":"https:\/\/merademyjobs.com\/index.php\/wp-json\/wp\/v2\/posts\/6245\/revisions"}],"predecessor-version":[{"id":6249,"href":"https:\/\/merademyjobs.com\/index.php\/wp-json\/wp\/v2\/posts\/6245\/revisions\/6249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/merademyjobs.com\/index.php\/wp-json\/wp\/v2\/media\/6246"}],"wp:attachment":[{"href":"https:\/\/merademyjobs.com\/index.php\/wp-json\/wp\/v2\/media?parent=6245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/merademyjobs.com\/index.php\/wp-json\/wp\/v2\/categories?post=6245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/merademyjobs.com\/index.php\/wp-json\/wp\/v2\/tags?post=6245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}